The following excerpts from “Jest for the Health of It!” by Mack Rowe and Neil Shawen (copyright 2001) show the creative process at work ‘behind the curtain’ in the world of MackToons:
“Puntifications
In our weekly head-banging to create a fresh batch of Puntoons!, Neil and I have invented various types of puns or, as we call them, pun-tifactions.
The first puntification: Betcha can’t do just one!
We all know that one pun begets another. So Neil and I take th same approach in creating a cartoon. Each one has several puns.
Next posting will be the second puntification: Develop a theme.