The following excerpts from “Jest for the Health of It!” by Mack Rowe and Neil Shawen (copyright 2001) show the creative process at work ‘behind the curtain’ in the world of MackToons:
The second puntification: Develop a theme.
Each PunToon is built around a subject or theme. So we go beyond a simple collection of single unrelated word puns. After all, we certainly don’t want to appear un-themely!
As you can see the theme here is old-time movie stars.